The creative process took in consideration two main distinctive factors. First, the "infinity" concept behind Proximus logo. Second, the gaming culture, conveyed by ESL events, where the world for the youngest generations is translated in pixels. So with he help of one of the most iconicEscher's draws the Proximus logo has been pixelate to better visualise its closeness with the gamers during the first esport event in Belgium whether the telco company was the main sponsor.
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